New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?If you said advertising, think again. People don’t listen to advertisements, they …
Essentials of Accounting for Governmental and Not-for-Profit Organizations
Copley's Essentials of Accounting for Governmental and Not-for-Profit Organizations, 12e is best suited for those professors whose objective is to provide more concise coverage than what is available in larger texts. The main focus of this text is on the preparation of external financial statements which is a challenge for governmental reporting. The approach in this edition is …
This package includes a three-hole punched, loose-leaf edition of ISBN 9781118344262 and a registration code for the WileyPLUS course associated with the text. Before you purchase, check with your instructor or review your course syllabus to ensure that your instructor requires WileyPLUS. For customer technical support, please visit http://www.wileyplus.com/support. WileyPLUS registration cards are only included with new products. Used …
Healthcare Finance: An Introduction to Accounting and Financial Management, Fifth Edition
Healthcare Finance: An Introduction to Accounting and Financial Management, Fifth Edition is the latest book from the most trusted name in healthcare finance, Dr. Louis C. Gapenski. Like its predecessors, this book introduces readers to the basic concepts of healthcare finance, including accounting and financial management. Fifth Edition Features New or expanded coverage of The impact …
Managerial Accounting, 7th Edition by Weygandt, Kimmel, and Kieso provides students with a clear introduction to fundamental managerial accounting concepts. The 7th edition helps students get the most out of their accounting course by making practice simple. Both in the print text and online in WileyPLUS with ORION new opportunities for self-guided practice allow students to check their …
Written for small businesses, self-employed individuals, employers, professionals, independent contractors, home businesses, and Internet businesses, Small Time Operator is the most popular business start-up guide ever. In clear, easy-to-understand language, the author covers getting permits and licenses; how to finance a business; finding the right business location; creating and using a business plan; choosing and protecting a business …
Cost Management: A Strategic Emphasis, by Blocher/Stout/Juras/Cokins is dedicated to answering the question: Why Cost Management? Blocher et al. provide the cost-management tools and techniques needed to support an organisation's competitiveness, improve its performance, and help the organisation accomplish its strategy. The text is written to help students understand the broader role of cost accounting in helping an …
Auditing: A Risk Based-Approach to Conducting a Quality Audit (with ACL CD) (Newest Edition)
As today’s auditing environment continues to change in dramatic ways, those entering the profession must be prepared to handle a high standard of responsibility. You can prepare with the help of AUDITING: RISK-BASED APPROACH TO CONDUCTING QUALITY AUDITS, 10E. AUDITING reflects the latest clarified auditing standards and the newest PCAOB standards, while discussing the COSO’s Internal Control-Integrated Framework …
The Fourth Edition of International Accounting provides an overview of the broadly defined area of international accounting, but also focuses on the accounting issues related to international business activities and foreign operations. This edition also includes substantially updated coverage of the International Accounting Standards Board (IASB) and International Financial Reporting Standards (IFRS). The unique benefits of …
Health Care USA: Understanding Its Organization and Delivery, 8th Edition
Health Care USA, Eighth Edition, offers students of health administration, public health, medicine, and related fields a wide-ranging overview of America’s health care system. Combining historical perspective with analysis of current trends, this expanded edition charts the evolution of modern American health care, providing a complete examination of its organization and delivery while offering critical insight into …