Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world. Marshall, the leading text in the Survey market, takes readers through the …
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing …
The Eleventh Edition of Advanced Financial Accounting is an up-to-date, comprehensive, and highly illustrated presentation of the accounting and reporting principles and procedures used in a variety of business entities. Every day, the business press carries stories about the merger and acquisition mania, the complexities of modern business entities, new organizational structures for conducting business, accounting scandals related …
Managerial Accounting: Creating Value in a Dynamic Business Environment, 10th Edition
The emphasis of Managerial Accounting, 10th edition is on teaching students to use accounting information to best manage an organization. In a practice Hilton pioneered in the first edition, each chapter is written around a realistic business or focus company that guides the reader through the topics of that chapter. Known for balanced examples of Service, Retail, Nonprofit …
Users explore today’s most intriguing AIS topics to see how they relate to business processes, information technology, strategic management, security, and internal controls. The text is clearly written to help users grasp even the most challenging topics. ACCOUNTING INFORMATION SYSTEMS, 10E focuses on three critical accounting information systems used today: enterprise systems, e-Business systems, and controls for maintaining …
Prepare for career success with firsthand experience in calculating payroll, completing payroll taxes, and preparing payroll records and reports. The 2015 edition of Bieg/Toland’s market-leading text addresses all of the latest laws on payroll. The text focuses on applications rather than theory, and includes strong end-of-chapter material that reinforces concepts and provides valuable hands-on learning experiences. Numerous detailed …
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you’ll see how …
The ninth edition of Kinney/Raiborn’s COST ACCOUNTING: FOUNDATIONS AND EVOLUTIONS provides in-depth coverage of current cost management concepts and procedures in a straightforward and reader-friendly framework. The clean, concise presentation of materials and the updated illustrations reinforce and clarify the topics that readers traditionally struggle with most. In addition, real-world examples and ethical coverage are woven into the …
