•Batlzan; M: Information Systems is a visual, magazine format designed to engage your students from the start! Saturated with fascinating, sometimes hard-to-believe real examples will keep them reading throughout the course. Baltzan’s approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology …
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook …
Introduce your students to the latest that Microsoft Office has to offer with the new generation of Shelly Cashman Series books! For the past three decades, the Shelly Cashman Series has effectively introduced computer skills to millions of students. With Microsoft Excel 2013, we’re continuing our history of innovation by enhancing our proven pedagogy to reflect the learning …
From SAT scores to job search methods, statistics influences and shapes the world around us. Marty Triola’s text continues to be the bestseller because it helps students understand the relationship between statistics and the world, bringing life to the theory and methods. Elementary Statistics Using Excel raises the bar with every edition by incorporating an unprecedented amount of …
Gain a strong understanding of the accounting information systems and related technologies you’ll use in your business career with Hall’s leading ACCOUNTING INFORMATION SYSTEMS, 9E. You’ll find a unique emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities of accountants as end users of systems, systems designers, and auditors. This …
A comprehensive reference to the newest version of the world s most popular spreadsheet application: Excel 2010 John Walkenbach’s name is synonymous with excellence in computer books that decipher complex technical topics. Known as “Mr. Spreadsheet,” Walkenbach shows you how to maximize the power of all the new features of Excel 2010. An authoritative reference, this …
Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in these texts first addresses the business needs and then …
The PMP Exam: Quick Reference Guide, Fifth Edition (Test Prep series)
A quick reference guide for the PMP Exam, this sturdy, laminated card accompanies The PMP Exam: How To Pass On Your First Try, 5th Edition. Presenting all 47 processes along with the key inputs, tools, and outputs, this helpful tool also depicts techniques, tables, and graphs to highlight the most important information at a glance. Common formulas are …
The 3rd Edition of Management Information Systems promotes active learning like no other text in the market. Each chapter is comprised of tightly coupled concepts and section-level student activities that transport your students from passively learning about IS to doing IS in a realistic context. The integration of Microsoft Excel and Access exercises at the end of every …
Practical and easy to understand, DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, AND MANAGEMENT, Tenth Edition, gives readers a solid foundation in database design and implementation. Filled with visual aids such as diagrams, illustrations, and tables, this market-leading book provides in-depth coverage of database design, demonstrating that the key to successful database implementation is in proper design of databases to fit …