business

Phishing for Phools: The Economics of Manipulation and Deception

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is …

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Modern Principles: Microeconomics

Engaging authors, unbiased presentations of essential ideas, and a knack for revealing the ‘invisible hand’ of economics at work inform the thoroughly updated new edition of Modern Principles, drawing on a wealth of captivating applications to show readers how economics shed light on business, politics, world affairs, and everyday …

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Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty

Why do the poor borrow to save? Why do they miss out on free life-saving immunizations, but pay for unnecessary drugs? In Poor Economics, Abhijit V. Banerjee and Esther Duflo, two practical visionaries working toward ending world poverty, answer these questions from the ground. In a book the Wall Street Journal called “marvelous, rewarding,” the authors tell how …

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ECON Microeconomics 4 (New, Engaging Titles from 4LTR Press)

Created by the continuous feedback of a “student-tested, faculty-approved” process, ECON: MICRO, 4E delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention …

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Microeconomics (7th Edition)

For all Intermediate Microeconomics courses at the undergraduate or graduate level.   Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s …

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Statistics for Business and Economics (12th Edition)

Statistics for Business and Economics, Twelfth Edition, meets today’s business students with a balance of clarity and rigor, and applications incorporated from a diverse range of industries. This classic text covers a wide variety of data collection and analysis techniques with these goals in mind: developing statistical thinking, learning to assess the credibility and value of …

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Study Guide for Mankiw’s Principles of Microeconomics, 7th

David R. Hakes (University of Northern Iowa) has prepared a study guide that will enhance student success. Each chapter of the study guide includes learning objectives, a description of the chapter’s context and purpose, a chapter review, key terms and definitions, advanced critical-thinking questions, and helpful hints for understanding difficult concepts. Students can develop their understanding of the …

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Economics Today: The Macro View (18th Edition) (Newest Edition)

For courses in Macronomics.   Economics Today — Bringing the real world to your students Readers learn best when they see concepts applied to examples from their everyday lives. The Eighteenth Edition of Economics Today: The Macro View addresses leading-edge issues while facilitating reader learning. The text shows readers how economics …

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