Media Now: Understanding Media, Culture, and Technology (Newest Edition)
Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today’s global media environment and the ongoing developments in technology, culture, and critical theory that continue to …
For students and practicing professionals in hospitality, travel and tourism as well as specialized paralegal work, Hotel, Restaurant and Travel Law: A Preventative Approach, 7th Edition, addresses legal issues confronted by managers in the hotel, restaurant, travel and casino industries. The emphasis is on prevention of legal violations. By reading the book, managers can appreciate and identify what …
Mass Media Research (Wadsworth Series in Mass Communication and Journalism)
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens–from content analysis to surveys to experimental research–and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass …
Created through a “student-tested, faculty-approved” review process, *GLOBAL, 2E* is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL, 2E is the first truly global …
Food Service Organizations: A Managerial and Systems Approach (8th Edition)
Organized around the well-proven foodservice systems model, FOOD SERVICE ORGANIZATIONS: A MANAGERIAL AND SYSTEMS APPROACH, 8/e provides detailed and current information on how managers can optimally transform human, material, facility, and operational inputs into outputs of meals, customer satisfaction, employee satisfaction, and financial accountability. Blending theory and practice, it gives foodservice managers a strong empirical base …
Prepare yourself for the changing world of journalism with WRITING AND REPORTING NEWS: A COACHING METHOD, the book that integrates new trends in the convergence of print, broadcast and online media while teaching fundamental skills. With new information about social media, mobile media, blogs, and new skills you’ll need for whatever career you choose, the seventh edition features …
Business Driven Initiatives first; Technology second Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that …
THE definitive book for food safety training and certification. Updated to the new 2013 FDA Food Code, the new ServSafe® Manager Book, Revised, 6/e , continues to be ideal for courses that cover the basics, condensed courses, continuing education, and even 1-2 day …
Billion-Dollar Ball: A Journey Through the Big-Money Culture of College Football
“A penetrating examination of how the elite college football programs have become ‘a giant entertainment businesses that happened to do a little education on the side.’”—Mark Kram, The New York TimesTwo-time Pulitzer-Prize-winning journalist Gilbert M. Gaul offers a riveting and sometimes shocking look inside the money culture of college football and how it has come to dominate a …
MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the …