Technical Sourcebook for Designers is completely devoted to preparing aspiring and professional apparel designers for the growing demand for technical design skills in the apparel industry. This comprehensive compilation presents technical design processes and industry standards that reflect current apparel production and manufacturing practices. Lee and Steen provide a holistic perspective of the role of technical design in …
The World of Fashion is the essential source for students who want to understand the fashion industry. Starting with an introduction to the history of fashion and its evolving role within the global marketplace, each chapter focuses on an aspect of the industry, from consumer behavior and fashion trends to textiles, product development, manufacturing, and merchandising. Each chapter …
Fashion by Design explores the elements and principles of design as they relate to fashion. By evaluating the best examples from early through contemporary fashion design, students will develop the eye of the fashion designer in order to identify and understand how to manipulate the elements and principles of design. The objective is for design students to use …
Programming and Research: Skills and Techniques for Interior Designers
Programming and Research: Skills and Techniques for Interior Designers provides a step-by-step approach to mastering the process of documenting client and user requirements for any design project. Replete with examples and analyses of student and professional work, this book guides its readers through the creation of their own program documents. Both the National Council for Interior Design Qualification …
Style Wise: A Practical Guide to Becoming a Fashion Stylist is an essential step-by-step guide and reference tool for anyone interested or involved in professional styling. The book paints a realistic picture of the day-to-day activities of professional stylists and provides aspiring stylists with the tools and information needed to begin building a portfolio. Topics covered include photo …
Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion and describes the promotion tools available …
Fashion Law: A Guide for Designers, Fashion Executives, and Attorneys
The revised Second Edition of Fashion Law provides authoritative information on all legal aspects of the fashion business–from the start-up phase all the way through international expansion. Updated to reflect recent legal decisions and regulatory developments, the book covers the principal legal disciplines that play a role in the life of a fashion company: intellectual property protection and …
The fashion industry is global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more U.S. retailers expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, lays the groundwork for understanding the retail environment in …
Designer’s portfolios are their calling card in an increasingly competitive fashion industry—displaying their unique design perspective, skill sets, and creativity. This comprehensive reference prepares students as they begin their fashion design careers. Those already working in the industry or wishing to reenter the job market will also appreciate these new approaches for revising or recreating their portfolios. Each …
The 20th Century was a fast-paced race into modernization–but how did it affect what we wear? From revolutionary politics to the new machine age, from war and depression to growth and prosperity, 20th-Century Dress in the United States shows how fashion goes hand-in-hand with history. The authors examine American dress from 1898 to 2004 and find innovation at …