Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales is an empty pipe and the …
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It …
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter’s Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools …
A one-stop accounting reference Packed with vital information culled from the extensive For Dummies accounting, bookkeeping, and auditing libraries, Accounting All-in-One For Dummies is a powerful, one-stop reference. Accounting All-in-One For Dummies is a comprehensive resource on a variety of accounting concepts. You’ll get up to speed on: setting up your accounting system; recording accounting transactions; adjusting …
The core methods in today’s econometric toolkit are linear regression for statistical control, instrumental variables methods for the analysis of natural experiments, and differences-in-differences methods that exploit policy changes. In the modern experimentalist paradigm, these techniques address clear causal questions such as: Do smaller classes increase learning? Should wife batterers be arrested? How much …
Communication is essential in a healthy organization. But all too often when we interact with people—especially those who report to us—we simply tell them what we think they need to know. This shuts them down. To generate bold new ideas, to avoid disastrous mistakes, to develop agility and flexibility, we need to practice Humble Inquiry. Ed Schein defines …
SummarySoft Skills: The software developer’s life manual is a unique guide, offering techniques and practices for a more satisfying life as a professional software developer. In it, developer and life coach John Sonmez addresses a wide range of important “soft” topics, from career and productivity to personal finance and investing, and even fitness and relationships, all from a …
Inspiring fables to bring out the best in yourself and your team The fables included in The Jon Gordon Box Set have inspired readers around the world. For the first time, eight of Jon Gordon’s most engaging and powerful fables are together in one limited edition box set. The collection will fuel your life, work, and team …
A Guide to the Business Analysis Body of Knowledge (BABOK Guide)
A Guide to the Business Analysis Body of Knowledge® (BABOK® Guide) is the only globally recognized standard of practice for business analysis. Developed through a rigorous consensus-driven standards process, the BABOK® Guide incorporates the collective wisdom and experience of experts in the field from around the world. Previous editions have guided hundreds of thousands of professionals in …
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
Following the success of international bestseller How Brands Grow: What Marketer’s Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance – fundamentals that provide a consistent roadmap for brand growth, …