Hello, My Name Is Awesome: How to Create Brand Names That Stick
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No …
The Dealmaker’s Ten Commandments provides a practical, no-nonsense methodology for negotiating deals, managing your time and handling crisis, all at the highest level. Authored by one of the entertainment industry’s most beloved success stories, prominent transactional attorney and former child actor, Jeff B. Cohen, created The Dealmaker’s Ten Commandments to overcome resistance and achieve his goals without …
NEW — Completely Updated Version for post-October 4th, 2014 exams. Covers the 9th Edition MPEP including AIA material. The Patent Bar Exam Prep Workbook was created for one reason only, to help you pass the Patent Bar Exam. Check your knowledge of the tested material by attempting the unique quiz questions within the Workbook. All the questions have …
Concepts of Music and Copyright: How Music Perceives Itself and How Copyright Perceives Music
‘I’ve long known that musicians understand copyright law as little as copyright lawyers understand music, but this book shows brilliantly that such mutual ignorance is deeply rooted in historical, philosophical and practical arguments about music making. In persuading both musicologists and legal theorists to address issues of authorship, creativity, property and performance, Andreas Rahmatian has put together a …
This must-have handbook for writers and artists provides every necessary form to protect written expression under U.S. and international copyright law. With step-by-step instructions, it illustrates how to: register a written work with the copyright office determine what works can be protected transfer copyright ownership define and avoid infringement maintain electronic publishing …
The Inventor’s Bible, 3rd Edition: How to Market and License Your Brilliant Ideas
The Definitive Guide for Inventors Features the PATENT AND NEW PRODUCT MARKETING WORKBOOK that takes you step-by-step through: • Protecting Your Idea (choosing the right steps)• Patenting (how, when, and why)• Selecting Manufacturers (that will do the best job)• Finding the Best Markets (and expanding opportunities)• Developing a Strategy and Market Plan (that fits perfectly into business plans)• Presenting Your …
Litigation-Proof Patents: Avoiding the Most Common Patent Mistakes
LITIGATION-PROOF PATENTS: Avoiding the Most Common Patent Mistakes explains the principles of excellent patents, presents the ten most common errors in patents, and details a step-by-step method for avoiding these common errors. Specific patents are analyzed and shown to commit or avoid the most common patent mistakes. The book includes four chapters. • First, a step-by-step …
Full coverage of the ins and outs of inventing for profit Protect your idea, develop a product – and start your business! Did you have a great idea? Did you do anything about it? Did someone else? Inventing For Dummies is the smart and easy way to turn your big idea into big money. This non-intimidating …
The Uniform Domain Name Dispute Resolution Policy (UDRP) was implemented by the Internet Corporation for Assigned Names and Numbers (ICANN) in 1999. Between 2000 when the first domain name case was decided and 2015 there have been over 45,000 decided cases. That’s approximately 3,500 to 4,000 decisions annually. Parties never confront each other in person as they do …
Hollywood Dealmaking: Negotiating Talent Agreements for Film, TV and New Media
Hollywood Dealmaking has become the go-to resource for new and experienced entertainment attorneys, agent trainees, business affairs executives, and creative executives. Entertainment attorneys and Hollywood insiders Dina Appleton and Daniel Yankelevits explain the negotiation techniques and strategies of entertainment dealmaking and detail the interests and roles of producers, writers, actors, directors, agents, and studio employees in crafting a …