NOTE: MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and M yManagementLab search for ISBN-10: 0133973018/ISBN-13: 9780133973013. That package includes ISBN-10: 013392081X/ISBN-13: 9780133920819 and ISBN-10: 013397149X/ISBN-13: 9780133971491. …
Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a …
Charles Hill’s Global Business Today, 8e has become the most widely used text in the International Business market because its: Current–it is comprehensive and up-to-date. Application Rich–it goes beyond an uncritical presentation and shallow explanation of the body of knowledge. Relevant–it focuses on managerial implications. Integrated–it maintains a tight, integrated flow between chapters, and incorporates ancillary resources …
International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over …
International Business: A Managerial Perspective (8th Edition)
&>For International Business Courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and …
¿ A principles-level introduction to international economics that is accessible to all majors. This book is also suitable for readers interested in the field of international economics. ¿ International Economics uses a rich array of case studies to illuminate economic institutions and policies as well as recent developments in the global economy—without readers having …
International Business: The Challenge of Global Competition, 13th Edition
International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international …
International Management: Culture, Strategy, and Behavior reflects new and emerging developments influencing international managers. With integrated real-world examples, research, and practical applications, students understand how to adjust, adapt, and navigate the changing global business landscape and respond to global challenges – making it a market – leader. The authors retain research and practices over the …
For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketingis a total learning package. MyMarketingLab is an online homework, tutorial, …
International Business: The Challenges of Globalization (8th Edition)
NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for ISBN-10: 0133973026 /ISBN-13: 9780133866247. That package includes ISBN-10: 0133866246/ISBN-13: 9780133866247 and ISBN-10: 013386703X/ISBN-13: 9780133867039. The material …