Nobel Prize winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and new co-author Marc Melitz of Harvard University, continue to set the standard for International Economics courses with the text that remains the market leader in the U.S. and around the world. International Economics: Theory and Policy is a proven approach in which each half of the book leads …
For students in the Money and Banking Economics course. This book is also suitable for readers interested in learning about money, banking, and the financial system in the context of contemporary events, policy, and business. Make the link between theory and real-world easier with the most up-to-date Money and Banking textbook on …
Fundamentals of Multinational Finance (5th Edition) (Pearson Series in Finance)
Fundamentals of Multinational Finance is intended for use in undergraduate International Financial Management, International Business Finance, or International Finance courses. It is also suitable for readers interested in global financial management. A focused, streamlined approach to creating a global financial management strategy. Tomorrow’s business leaders will be expected to comprehend …
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, “What determines the success and failure of firms around the globe?” This …
Developed in the classroom by two of the most prominent researchers in the field, Feenstra and Taylor’s International Economics is a modern textbook for a modern audience, connecting theory to empirical evidence and expanding beyond the traditional focus on advanced companies to cover emerging markets and developing economies. International Trade is a split volume from the text, covering:• Offshoring …
Now in its 15th edition, this proven, market-leading book remains a favorite among readers of all backgrounds for its clear, concise treatment of international trade and finance theory. Using a wealth of contemporary examples and practical applications, INTERNATIONAL ECONOMICS vividly demonstrates the relevance of theory to real-world economic issues and policy questions. Discussions are presented both verbally and …
International Business: The Challenges of Globalization (7th Edition)
Directed primarily toward undergraduate International Business majors, this text also provides practical content for future industry professionals. A readable, concise, and innovative tour through international business,this textpresents the subject matter in a comprehensive – yet succinct – framework. Real-world examples and engaging features bring concepts to life and make international business accessible to …
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
There are laws of nature, so why shouldn’t there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of …
Many instructors of microeconomic theory have been waiting for a text that provides balanced and in-depth analysis of the essentials of microeconomics. Masterfully combining the results of years of teaching microeconomics at Harvard University, Andreu Mas-Colell, Michael Whinston, and Jerry Green have filled that conspicuous vacancy with their groundbreaking text, Microeconomic Theory.The authors set out to create a …
Market-defining since it was first introduced, International Business 9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Many issues in international business are …