This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in …
Where am I Wearing: A Global Tour to the Countries, Factories, and People That Make Our Clothes
A journalist travels the world to trace the origins of our clothes When journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. Where Am I Wearing? intimately describes the connection …
Combining depth of theory with practical applications, Madura’s best-selling INTERNATIONAL FINANCIAL MANAGEMENT ABRIDGED, 12E builds on the fundamental principles of corporate finance to provide the timely information and contemporary insights needed to prosper in today’s global business environment. With its signature reader-friendly style and clear explanations, the text introduces international finance with a focus on the important role …
Understanding Capitalism: Competition, Command, and Change, Third Edition, is an introduction to economics that explains how capitalism works, why it sometimes does not work as well as we would like it to, and how over time it not only changes but also revolutionizes the world around us. The “three-dimensional approach” of the text focuses on competition in markets; …
Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today’s world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact …
International Political Economy: Perspectives on Global Power and Wealth (Fifth Edition)
The leading reader for international political economy courses has been thoroughly updated to reflect recent developments in IPE scholarship and in the global economy. The Fifth Edition of International Political Economy provides a flexible and provocative set of articles and excerpts on a broad range of topics. Edited by three respected scholars in the field, the reader also …
In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, …
For courses in International Trade A balanced approach to theory and policy applications International Trade: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to international trade theory is followed by detailed coverage of …
Salvatore’s International Economics provides information about fundamental institutions and relationships that affect quality of life, and provides a framework for thinking through and understanding the process of decision making. Furthermore, the text is designed as a primary text for an introduction to basic economics or principles of economics and offers a balanced presentation of macroeconomics and microeconomics. …
The Culture Map: Breaking Through the Invisible Boundaries of Global Business
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously …