Kory Floyd’s approach to interpersonal communication stems from his research on the positive impact of communication on our health and well-being. Interpersonal Communication, 2e demonstrates how effective interpersonal communication can make students’ lives better. With careful consideration given to the impact of computer-mediated communication, the program reflects the rapid changes of the modern world in which today’s …
ESSENTIALS OF BUSINESS COMMUNICATION, 9TH EDITION presents a streamlined approach to business communication that includes unparalleled resources and author support. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package: authoritative text, practical workbook, self-teaching grammar/mechanics handbook, and premium Web site. Especially effective for those with outdated or inadequate language skills, the Ninth Edition offers extraordinary print and digital …
Incorporating a new focus on data visualization and time series forecasting, Data Mining for Business Intelligence, Second Edition continues to supply insightful, detailed guidance on fundamental data mining techniques. This new edition guides readers through the use of the Microsoft Office Excel add-in XLMiner for developing predictive models and techniques for describing and finding patterns in data.From clustering …
Business English (with Student Premium Website Printed Access Card)
BUSINESS ENGLISH, 11th Edition, by Mary Ellen Guffey and Carolyn Seefer helps students become successful communicators in any business arena with its proven grammar instruction and supporting in-text and online resources. The perennial leader in grammar and mechanics texts, the 11th edition of BUSINESS ENGLISH uses a three-level approach to break topics into manageable units, letting students identify …
We live in a world that is broken. For those who believe that there must be a more efficient way for people to get things done, here from Scrum pioneer Jeff Sutherland is a brilliantly discursive, thought-provoking book about the management process that is changing the way we live. In the future, historians may look back on …
Inter-Act: Interpersonal Communication Concepts, Skills, and Contexts
Designed to help students understand communication processes in relationships and develop specific skills needed to create and maintain healthy ones, Inter-Act: Interpersonal Communication Concepts, Skills, and Contexts, Thirteenth Edition, retains the features that have made this book so successful: a theory driven skills-based focus, an accessible tone and presentation, and a multitude of useful pedagogical tools. For this …
Created by the continuous feedback of a “student-tested, faculty-approved” process, BCOM 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and …
Most Likely to Succeed: Preparing Our Kids for the Innovation Era
From two leading experts in education and entrepreneurship, an urgent call for the radical re-imagining of American education so that we better equip students for the realities of the twenty-first century economy.Today more than ever, we prize academic achievement, pressuring our children to get into the “right” colleges, have the highest GPAs, and pursue advanced degrees. But while …
Business and Administrative Communication (BAC) is flexible, comprehensive & up-to-date, specific & interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes. BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. …
With its unique blend of compelling topics and rich pedagogy, the twelfth edition of Interplay shows how scholarship, research, and theory can introduce students to communication and help them understand their own relationships in everyday life. A comprehensive and engaging introduction to interpersonal relationships, Interplay’s inviting visual format and rich pedagogy continue to make this text a market …