Media Control, Second Edition: The Spectacular Achievements of Propaganda (Open Media Series)
Noam Chomsky’s backpocket classic on wartime propaganda and opinion control begins by asserting two models of democracy—one in which the public actively participates, and one in which the public is manipulated and controlled. According to Chomsky, “propaganda is to democracy as the bludgeon is to a totalitarian state,” and the mass media is the primary vehicle for delivering …
Social Media Strategy: Marketing and Advertising in the Consumer Revolution
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, …
The Culture of Connectivity: A Critical History of Social Media
Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author José van Dijck offers …
Praise for the first edition “Ahmed’s work contributes to cultural studies and rhetorical theory by elaborating a process through which we can approach everyday emotional practices as rich and complex sites interwoven in struggles for social change.”–Rachel C. Riedner, JAC What do emotions do? How do emotions move us or get us stuck? In developing a theory …
Psychologists use a variety of research methods and tools to learn about behavior and mental processes. The goal of this book is to introduce students to the “multimethod approach” to research in psychology, including observational, survey, and experimental methods. Students learn the strengths and weaknesses of each method, as well as ethical dilemmas when using them, so that …
A Volume in the Early Childhood Intervention Series The comprehensive primary reference for assessment and management of infants and children of all ages with feeding and swallowing problems is updated and expanded in this second edition. The authors cogently detail vital information with clarity and precision for all professionals involved with pediatric swallowing and feeding disorders. …
Leadership is an integral component of the human experience and of practical importance to all. For nearly 25 years, the multiple editions of Hackman and Johnson’s outstanding work have been the backbone of leadership courses at hundreds of colleges and universities. The authors extend this tradition of excellence in the Sixth Edition, which continues to serve as a …
Human Communication is an integrated program that helps students practice communication skills, build confidence in public speaking, and achieve success in their introductory communication course. With McGraw-Hill LearnSmart in Connect Communication, students separate what they know from what they think they know, following a continually adaptive learning path toward mastery of key concepts. Additionally, Connect provides students with …
With the rapid expansion of globalization, intercultural contact is now part of daily life for most of us. Intercultural Communication in Contexts examines communication in multicultural relationships and provides practitioners with the tools for effective communication amid cultural, ethnic, and religious differences. Students are introduced to the primary approaches for studying intercultural communication along with a theoretical and …
This expanded eleventh edition of the bestselling guide to style is based on the Economist’s own updated house style manual, and is an invaluable companion for everyone who wants to communicate with the clarity, style and precision for which the Economist is renowned. As the introduction says, ‘clarity of writing usually follows clarity of thought.’ …