Uncover the truth under all the BS In the daily battle for our hearts and minds–not to mention our hard-earned cash–the truth is usually the first casualty. It’s time we learned how to see through the rhetoric, faulty reasoning, and misinformation that we’re subjected to from morning to night by talk-radio hosts, op-ed columnists, advertisers, self-help gurus, business …
This brief version of Mike Markel’s bestselling Technical Communication gives students clear advice and practical strategies for writing and designing all the major types of documents they will encounter in their professional lives. Retaining Markel’s trademark student-friendly tone, the book offers concise yet thorough coverage of audience and purpose, research, style, and document design, user-friendly features to guide …
Scientific knowledge grows at a phenomenal pace–but few books have had as lasting an impact or played as important a role in our modern world as The Mathematical Theory of Communication, published originally as a paper on communication theory in the Bell System Technical Journal more than fifty years ago. Republished in book form shortly thereafter, it has …
This trusted, best-selling text has become an essential, invaluable resource for clinicians, instructors, and students in the dynamic field of speech-language pathology. Accessible, visually engaging, and easy to navigate, this highly practical manual provides comprehensive coverage of a wide range of disorders and the procedures and materials used in their diagnosis, evaluation, and treatment in both pediatric and …
The Culture Industry: Selected Essays on Mass Culture (Routledge Classics)
The creation of the Frankfurt School of critical theory in the 1920s saw the birth of some of the most exciting and challenging writings of the twentieth century. It is out of this background that the great critic Theodor Adorno emerged. His finest essays are collected here, offering the reader unparalleled insights into Adorno’s thoughts on culture. He …
From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Fourth Edition, uses the technologies we employ every day to explain our current media environment–and to project where we might be …
Throughout history, some books have changed the world. They have transformed the way we see ourselves—and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives—and destroyed them.Now, Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization, and helped …
Intercultural Competence provides students with the tools to succeed in today’s intercultural world. Blending both the practical and theoretical, this text offers students the requisite knowledge, the appropriate motivations, and the relevant skills to function competently with culturally-different others. The text provides a discussion of important ethical …
This provocative new edition of Gender, Race, and Class in Media engages students with a comprehensive introduction to mass media studies. Editors Gail Dines and Jean M. Humez present new and classic readings that critically analyze some of the most pervasive and influential forms of media entertainment culture, including advertising, reality tv shows, sitcoms and dramatic series, pornography, …
Written in a conversational style, this book introduces students to the foundations of intercultural communication, a vibrant discipline within the field. Authors Stella Ting-Toomey and Leeva Chung take a multicontextual, inclusive approach that balances international and intercultural communication issues against U.S. domestic diversity issues. In addition to emphasizing a value-oriented perspective on intercultural encounters, the text contains a …