McConnell, Brue, and Flynn’s Economics: Principles, Problems, and Policies is the #1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th Edition builds upon the tradition of leadership by sticking to 3 main goals: Help the beginning student master the principles essential for understanding …
Microeconomics and Behavior (Mcgraw-Hill/Irwin Series in Economics)
Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become “Economic Naturalists” who see …
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation’s massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN …
The Macro Economy Today, 14 Edition (The Mcgraw-Hill Series in Economics)
The Macro Economy Today is noted for three great strengths: readability, policy orientation, and pedagogy. The accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for …
McConnell, Brue, and Flynn’ s Economics: Principles, Problems, and Policies is the #1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th Edition builds upon the tradition of leadership by sticking to 3 main goals: Help the beginning student master the principles essential for understanding …
Statistical Techniques in Business and Economics, 16th Edition
Lind/Marchal/Wathen is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversational writing style and illustrates concepts through the liberal use of business-focused examples that are relevant to the current world of a college student. Known …
The 8th edition of Lind/Marchal/Wathen: Basic Statistics for Business and Economics, is a step-by-step approach that enhances student performance, accelerates preparedness and improves motivation for the student taking a business statistics course. The main objective of the text is to provide students majoring in all fields of business administration with an introductory survey of the many applications …
Kutner, Nachtsheim, Neter, Wasserman, Applied Linear Regression Models, 4/e (ALRM4e) is the long established leading authoritative text and reference on regression (previously Neter was lead author.) For students in most any discipline where statistical analysis or interpretation is used, ALRM has served as the industry standard. The text includes brief introductory and review material, and then proceeds through …
The first edition of Business Statistics: Communicating with Numbers provides a unique, innovative, and engaging learning experience for students studying Business Statistics. It is an intellectually stimulating, practical, and visually attractive textbook, from which students can learn and instructors can teach. Throughout the book, the authors have presented the material in an accessible way by using timely …
Business Statistics in Practice (McGraw-Hill/Irwin Series in Operations and Decision Sciences)
Business Statistics in Practice, Seventh Edition provides a modern, practical and unique framework for teaching an introductory course in Business Statistics. The textbook employs realistic examples, continuing case studies and a business improvement theme to teach the material. The Seventh Edition features more concise and lucid explanations, an improved topic flow and a sensible use of the best …