Psychologists use a variety of research methods and tools to learn about behavior and mental processes. The goal of this book is to introduce students to the “multimethod approach” to research in psychology, including observational, survey, and experimental methods. Students learn the strengths and weaknesses of each method, as well as ethical dilemmas when using them, so that …
Human Communication is an integrated program that helps students practice communication skills, build confidence in public speaking, and achieve success in their introductory communication course. With McGraw-Hill LearnSmart in Connect Communication, students separate what they know from what they think they know, following a continually adaptive learning path toward mastery of key concepts. Additionally, Connect provides students with …
With the rapid expansion of globalization, intercultural contact is now part of daily life for most of us. Intercultural Communication in Contexts examines communication in multicultural relationships and provides practitioners with the tools for effective communication amid cultural, ethnic, and religious differences. Students are introduced to the primary approaches for studying intercultural communication along with a theoretical and …
Popular cult author and show business insider James Parish exposes the scandals that rocked Tinseltown Nothing intrigues the public more than a good, juicy scandal. Add a famous Hollywood star or two to the mix and the nation is hooked. The Hollywood Book of Scandals provides the full account of 32 big, provocative scandals―complete with all the sexy, …
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes …
Uncover the truth under all the BS In the daily battle for our hearts and minds–not to mention our hard-earned cash–the truth is usually the first casualty. It’s time we learned how to see through the rhetoric, faulty reasoning, and misinformation that we’re subjected to from morning to night by talk-radio hosts, op-ed columnists, advertisers, self-help gurus, business …
Gemba Kaizen: A Commonsense Approach to a Continuous Improvement Strategy, Second Edition
The definitive, fully up-to-date guide to continuous improvement in the workplace “An updated version of a classic book that shares a wealth of new healthcare examples and case studies from around the world. The methods in this book will help you improve quality and safety, reduce waiting times, and improve the long-term financial position of your organization. Highly …
Lineman’s and Cableman’s Handbook 12th Edition (Lineman’s & Cableman’s Handbook)
The definitive guide to distribution and transmission line technology–fully updated Completely revised to reflect the 2012 National Electrical Safety Code (NESC), The Lineman’s and Cableman’s Handbook, 12th Edition, provides in-depth information on overhead and underground distribution and transmission lines. The latest OSHA, ANSI, and ASTM standards are emphasized throughout. This authoritative resource presents basic principles, equipment, …
THOUSANDS OF DRAWINGS AND DESCRIPTIONS COVER INNOVATIONS IN MECHANICAL ENGINEERING Fully revised throughout, this abundantly illustrated reference describes proven mechanisms and mechanical devices. Each illustration represents a design concept that can easily be recycled for use in new or modified mechanical, electromechanical, or mechatronic products. Tutorials on the basics of mechanisms and motion control systems introduce you …
Get Peak Performance from Two-Stroke EnginesDo you spend more time trying to start your weed trimmer than you do enjoying your backyard? With this how-to guide, you can win the battle with the temperamental two-stroke engine.Written by long-time mechanic and bestselling author Paul Dempsey, Two-Stroke Engine Repair & Maintenance shows you how to fix the engines that power …