money

Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results

“Toyota Kata gets to the essence of how Toyota manages continuous improvement and human ingenuity, through its improvement kata and coaching kata. Mike Rother explains why typical companies fail to understand the core of lean and make limited progress―and what it takes to make it a real part of your culture.” ―Jeffrey K. Liker, bestselling author of …

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll …

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New Ideas from Dead Economists: An Introduction to Modern Economic Thought

The classic introduction to economic thought, now updated in time for the publication of New Ideas from Dead CEOs This entertaining and accessible introduction to the great economic thinkers throughout history? Adam Smith, John Stuart Mill, Karl Marx, John Maynard Keynes, and more?shows how their ideas still apply to our modern world. In this revised edition, renowned …

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American Economic History (8th Edition) (Pearson Series in Economics)

America’s present economy, understood through its past. Rich in both quantitative techniques and economic theory, American Economic History demonstrates how an understanding of our past can illuminate economic issues that face society today and in the future. In simple, elegant language, this text walks readers through four centuries of political, social, and economic history, focusing on laws …

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The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid’s I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.There isn’t a business in America that doesn’t want to be more creative in its thinking, …

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The Snowball: Warren Buffett and the Business of Life

Here is THE book recounting the life and times of one of the most respected men in the world, Warren Buffett. The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, …

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Global Capitalism: Its Fall and Rise in the Twentieth Century

“Magisterial history…one of the most comprehensive histories of modern capitalism yet written.” ―Michael Hirsh, New York Times Book Review In 1900 international trade reached unprecedented levels and the world’s economies were more open to one another than ever before. Then as now, many people considered globalization to be inevitable and irreversible. Yet the entire edifice collapsed in a …

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The Globalization Paradox: Democracy and the Future of the World Economy

“Cogent, well-written . . . critiques unalloyed globalization enthusiasts, taking aim at their desire to fully liberalize foreign trade ad capital movements.” ―Foreign Affairs In this eloquent challenge to the reigning wisdom on globalization, Dani Rodrik reminds us of the importance of the nation-state, arguing forcefully that when the social arrangements of democracies inevitably clash with the international …

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Confessions of an Advertising Man

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written “We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, …

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