Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense …
Created by the continuous feedback of a “student-tested, faculty-approved” process, ECON: MACRO, 4E delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention …
Ten years after Hurricane Katrina made landfall in southeast Louisiana—on August 29, 2005—journalist Gary Rivlin traces the storm’s immediate damage, the city of New Orleans’s efforts to rebuild itself, and the storm’s lasting effects not just on the city’s geography and infrastructure—but on the psychic, racial, and social fabric of one of this nation’s great cities.Much of New …
OM 5 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
Created through a “student-tested, faculty-approved” review process with input from more than 150 students and faculty, Collier/Evans’ OM5 provides a streamlined introduction to the core concepts, techniques, and applications of contemporary operations management. This concise, engaging, and accessible text includes a full suite of integrated learning tools–including flashcards, cases, datasets, games, and quizzes–in a convenient and affordable package …
The Macro Economy Today, 14 Edition (The Mcgraw-Hill Series in Economics)
The Macro Economy Today is noted for three great strengths: readability, policy orientation, and pedagogy. The accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for …
McConnell, Brue, and Flynn’ s Economics: Principles, Problems, and Policies is the #1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th Edition builds upon the tradition of leadership by sticking to 3 main goals: Help the beginning student master the principles essential for understanding …
When it comes drawing on enduring economic principles to explain current economic realities, there is no one readers trust more than Paul Krugman. With his bestselling introductory textbook (now in a new edition) the Nobel laureate and New York Times columnist is proving to be equally effective in the classroom, with more and more instructors in all types …
Broadly viewing the global economy as a political competition that produces winners and losers, International Political Economy holistically and accessibly introduces the field of IPE to students with limited background in political theory, history, and economics.This text surveys major interests and institutions and examines how state and non-state actors pursue wealth and power. Emphasizing fundamental economic concepts as …
Phishing for Phools: The Economics of Manipulation and Deception
Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is …
Engaging authors, unbiased presentations of essential ideas, and a knack for revealing the ‘invisible hand’ of economics at work inform the thoroughly updated new edition of Modern Principles, drawing on a wealth of captivating applications to show readers how economics shed light on business, politics, world affairs, and everyday …