Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text …
The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts …
— THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public …
Fluency with Information Technology: Skills, Concepts, and Capabilities is intended for use in the introduction to Computer Science course. It is also suitable for readers who wish to become fluent with information technology. ¿ Fluency with Information Technology equips readers who are already familiar with computers, the Internet, and …
College Mathematics for Business, Economics, Life Sciences, and Social Sciences (13th Edition)
Barnett/Ziegler/Byleen is designed to help students help themselves succeed in the course. This text offers more built-in guidance than any other on the market—with special emphasis on prerequisites skills—and a host of student-friendly features to help students catch up or learn on their own. Note: You are purchasing a standalone product; MyMathLab does not come packaged …
Ethics for the Information Age is appropriate for any standalone Computers and Society or Computer Ethics course offered by a computer science, business, or philosophy department, as well as special modules in any advanced CS course. It is also appropriate for readers interested in computers and society or computer ethics. In …
Ethical Issues in Developing Business Policies Ethics and the Conduct of Business is a comprehensive and up-to-date discussion of the most prominent issues in the field of business ethics, and the major positions and arguments on these issues. Numerous real-life examples and case studies are used throughout the …
Ethical, Legal, and Professional Issues in Counseling (4th Edition) (Merrill Counseling)
Note: This is the bound book only and does not include access to the Enhanced Pearson eText. To order the Enhanced Pearson eText packaged with a bound book, use ISBN 0133386597. In this Fourth Edition of Ethical, Legal and Professional Issues in Counseling, revered authors and scholars Theodore P. Remley, Jr. and Barbara …
Ethical Issues in Business: A Philosophical Approach (8th Edition)
This widely used business ethics book begins by introducing students/readers to moral reasoning. A collection of readings and cases from both philosophical literature and business articles apply ethical theory to real-life business situations. Well-known scandals involving companies like Enron, WorldCom, Tyco, Merrill Lynch, and Parmalat have increased public awareness of business ethics, underscored its importance, and ushered in a new era of …
Ethical Theory and Business (9th Edition) (MyThinkingLab Series)
An anthology of readings, legal perspectives, and cases in business ethics. Ethical Theory and Business provides students with a strong understanding of ethics in business. Case studies, a discussion of ethical theory, and a diverse range of perspectives on specific topics give students the tools needed to address ethical situations in business and …