For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing …
Organizational Behavior (18th Edition) (What’s New in Management)
For undergraduate and graduate courses in organizational behavior. Help students apply OB concepts The world’s most successful Organizational Behavior textbook provides the research you want, in the language your students understand. This text makes current, relevant research come alive for readers. The 18th Edition reflects the most recent research …
Horngren’s Cost Accounting: A Managerial Emphasis (16th Edition)
For undergraduate and MBA Cost or Management Accounting courses. The text that defined the cost accounting market Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This …
For undergraduate and graduate courses in Accounting Information Systems (AIS). A market-leading text with the most comprehensive, flexible coverage of AIS available Accounting Information Systems, 14th Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of …
NOTE: You are purchasing a standalone product; MyArtsLab does not come packaged with this content. If you would like to purchase both the physical text and MyArtsLab, search for 0134377451 / 9780134377452 A World of Art plus MyArtsLab for Art Appreciation — Access Card Package, 8/e Package consists of: • 0134081803 / 9780134081809 A World of …
For survey courses in Art History Welcoming, inclusive, engaging, and global Art History brings the history of art to life for a new generation of students. It is global in scope, inclusive in its coverage, and warm and welcoming in tone. The guiding vision of Art History is that the teaching of art …
For survey courses in Art History Welcoming, inclusive, engaging, and global Art History brings the history of art to life for a new generation of students. It is global in scope, inclusive in its coverage, and warm and welcoming in tone. The guiding vision of Art History is that the teaching of art …
Diversity Amid Globalization: World Regions, Environment, Development (6th Edition)
For Introductory World Regional Geography/Regional Geography Courses. Students learn to think outside of the map Diversity Amid Globalization takes students on a journey into the connections and diversity between people and places–the contrasting regions of the world–within thematically organized regional chapters. With an arresting visual layout …
General, Organic, and Biological Chemistry: Structures of Life (5th Edition)
NOTE: You are purchasing a standalone product; MasteringChemistry does not come packaged with this content If you would like to purchase MasteringChemistry search for ISBN-10:03219669291/ISBN-13: 9780321966926. That package includes ISBN-10: 0133858413/ISBN-13: 9780133858419 and ISBN-10: 0321967461/ISBN-13: 9780321967466. General, Organic, and Biological chemistry (2-semester). Give allied health students the chemistry they need…how and when they need it! Designed to prepare students …
NOTE: This book does not come with Access Code See how chemistry is relevant to your life Now in its fifth edition, Introductory Chemistry continues to foster deep engagement in the course by showing how chemistry manifests in your daily life. Author Nivaldo Tro draws upon his classroom experience as an award-winning instructor to extend chemistry …