small business

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

The NEW Rulebook for Entrepreneurial SuccessWhat’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi …

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The Exceptional Presenter: A Proven Formula to Open Up and Own the Room

THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLERRevised and Expanded Edition It’s often reported that the number one fear among American adults is public speaking. But in today’s competitive business world, effective communication is a crucial skill, and the cost of being less than effective is quite high. From the White House to boardrooms worldwide, Tim …

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Managing Human Behavior in Public and Nonprofit Organizations

The only text in management and organizational behavior to focus on public organizations, nonprofit organizations, and school systems, Managing Human Behavior in Public and Nonprofit Organizations fosters competency in critical management and leadership skills including communication, motivation, teamwork, group dynamics, and decision-making. Cases, self-assessment exercises, simulations, and evaluative instruments provide students the opportunity to experience the applied side …

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The Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide

66 PERCENT OF SMALL BUSINESSES FAIL–AND IT’S NOT FOR THE REASONS YOU THINK. WHY DO THEY FAIL? That is what SUCCESS Publisher Darren Hardy set out on a mission to discover. What he found was startling. All the previously reported reasons and assumptions for the failure rate (capital, location, credit, inventory management, and competition) were …

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Achieving Excellence in Fundraising

The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession’s major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle. Praise for the Third …

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Entrepreneurship: Starting and Operating a Small Business (3rd Edition)

Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea …

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All In Startup: Launching a New Idea When Everything Is on the Line

If Owen Chase can’t find a way to turn his company around in the next nine days, he’ll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant …

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