Social Media

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry — yet it’s still utterly foreign to most …

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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)

GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAYPerry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You’ll discover how to pinpoint your most profitable audiences–then, how to reach them, convert them, and keep them …

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Socialnomics: How Social Media Transforms the Way We Live and Do Business

This is the benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power. “Socialnomics” is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their …

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Hacking: Ultimate Hacking for Beginners, How to Hack

Hacking 101 Your Ultimate Hacking Guide! So you want to be a hacker? You want to know how to get into a system and look like a genius while you spot system vulnerabilities. In this world, you can either be a good hacker or a bad hacker. Whichever that is, totally depends on your choice. …

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IT Auditing Using Controls to Protect Information Assets, 2nd Edition

Secure Your Systems Using the Latest IT Auditing Techniques Fully updated to cover leading-edge tools and technologies, IT Auditing: Using Controls to Protect Information Assets, Second Edition, explains, step by step, how to implement a successful, enterprise-wide IT audit program. New chapters on auditing cloud computing, outsourced operations, virtualization, and storage are included. This comprehensive guide describes …

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Writing on the Wall: Social Media – The First 2,000 Years

Social media is anything but a new phenomenon. From the papyrus letters that Cicero and other Roman statesmen used to exchange news, to the hand-printed tracts of the Reformation and the pamphlets that spread propaganda during the American and French revolutions, the ways people shared information with their peers in the past are echoed in the present. After …

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Stop “Just Getting By”… Master The 80/20 Principle And Make More Money Without More Work.When you know how to walk into any situation and see the 80/20’s, you can solve almost ANY conversion problem.Any traffic problem.Any money problem.”If you don’t know who Perry Marshall is–unforgivable. Perry’s an honest man in a field rife with charlatans.”- Dan Kennedy, Author, …

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