W. W. Norton & Company

33 Artists in 3 Acts

This compelling narrative goes behind the scenes with the world’s most important living artists to humanize and demystify contemporary art.The best-selling author of Seven Days in the Art World now tells the story of the artists themselves―how they move through the world, command credibility, and create iconic works.33 Artists in 3 Acts offers unprecedented access to a dazzling …

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The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)

Hailed by one reviewer as the creative business “bible,” and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even …

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Advertising: Concept and Copy (Third Edition)

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads―from …

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In Defense of a Liberal Education

CNN host and best-selling author Fareed Zakaria argues for a renewed commitment to the world’s most valuable educational tradition.The liberal arts are under attack. The governors of Florida, Texas, and North Carolina have all pledged that they will not spend taxpayer money subsidizing the liberal arts, and they seem to have an unlikely ally in President Obama. While …

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Move: Putting America’s Infrastructure Back in the Lead

“America has been waiting for a call to think big and act big as we envision our transportation future. Kanter’s important book is it.” ―Deval Patrick, governor of Massachusetts, 2007―2015Americans are stuck. We live with travel delays on congested roads, shipping delays on clogged railways, and delays on repairs, project approvals, and funding due to gridlocked leadership. These …

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Beyond: Our Future in Space

Beyond dares to imagine a fantastic future for humans in space―and then reminds us that we’re already there.Human exploration has been an unceasing engine of technological progress, from the first homo sapiens to leave our African cradle to a future in which mankind promises to settle another world. Beyond tells the epic story of humanity leaving home―and how …

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Target Tokyo: Jimmy Doolittle and the Raid That Avenged Pearl Harbor

The dramatic account of one of America’s most celebrated―and controversial―military campaigns: the Doolittle Raid.In December 1941, as American forces tallied the dead at Pearl Harbor, President Franklin Roosevelt gathered with his senior military counselors to plan an ambitious counterstrike against the heart of the Japanese Empire: Tokyo. Four months later, on April 18, 1942, sixteen U.S. Army bombers …

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Guns, Germs, and Steel: The Fates of Human Societies

“Fascinating…. Lays a foundation for understanding human history.”―Bill Gates In this “artful, informative, and delightful” (William H. McNeill, New York Review of Books) book, Jared Diamond convincingly argues that geographical and environmental factors shaped the modern world. Societies that had had a head start in food production advanced beyond the hunter-gatherer stage, and then developed religion –as well …

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Give Me Liberty!: An American History (Seagull Fourth Edition) (Vol. 1)

The leading text, in a compact, value edition. Clear, concise, integrated, and up-to-date, Give Me Liberty! is a proven success with teachers and students. Eric Foner pulls the pieces of the past together into a cohesive picture, using the theme of freedom throughout. The Fourth Edition features stronger coverage of American religion and a reinforced pedagogical program aimed …

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Daughters of the Samurai: A Journey from East to West and Back

“Surprising and richly satisfying” (Megan Marshall); “beautifully crafted . . . subtle, polished, and poised” (Stacy Schiff).In 1871, five young girls were sent by the Japanese government to the United States. Their mission: learn Western ways and return to help nurture a new generation of enlightened men to lead Japan.Raised in traditional samurai households during the turmoil of …

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