Created by the continuous feedback of a “student-tested, faculty-approved” process, M&F3 delivers all of the key terms and all of the core concepts for the Marriage and Family course through a visually appealing print component with tear-out review cards for students and class prep cards for instructors Additionally, a consistent online offering with CourseMate that includes an eBook …
Writing and Reporting News: A Coaching Method (Mass Communication and Journalism)
Packed with full-color photographs and examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism. An entire chapter is devoted to media ethics, while ethical …
Used by more than a million students, LOOKING OUT/LOOKING IN, Fourteenth Edition, maintains its outstanding tradition of combining current information with a fun, reader-friendly voice that links course topics to your everyday life. You’ll discover how you will benefit from improving your interpersonal skills and sharpening your critical understanding of the communication process. Diverse and compelling examples illustrate …
From media history to today’s rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media–its industries and support industries as well as the legal, ethical, social, global, and technological …
Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it’s graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it’s packed …
Media Now: Understanding Media, Culture, and Technology (Newest Edition)
Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e empowers you to think critically about the media and its effects on culture. It provides a comprehensive introduction to today’s global media environment and the ongoing developments in technology, culture, and critical theory that continue to …
Mass Media Research (Wadsworth Series in Mass Communication and Journalism)
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens–from content analysis to surveys to experimental research–and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass …
Prepare yourself for the changing world of journalism with WRITING AND REPORTING NEWS: A COACHING METHOD, the book that integrates new trends in the convergence of print, broadcast and online media while teaching fundamental skills. With new information about social media, mobile media, blogs, and new skills you’ll need for whatever career you choose, the seventh edition features …
MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the …
Public Relations Writing: Form & Style (Wadsworth Series in Mass Communication and Journalism)
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind …